BitClave is a decentralized search system that aims to disrupt the $ 550 billion advertising industry. Here's our BitClave review.
What Is BitClave?
BitClave seeks to solve a big problem in online advertising industry: the industry is dominated by a few major players (like Facebook and Google). These advertising partners take the enormous cut of advertising revenue. BitClave aims to disrupt the $ 550 billion advertising industry with a blockchain-based solution.
BitClave's solution is called BASE, or BitClave Active Search Ecosystem. It's a decentralized system that connects consumers directly with businesses - eliminating the need for a middleman like Google AdWords. That means consumers and advertisers receive the relevant search queries in the BASE ecosystem.
The BASE technology is designed to come with the usual advantages of blockchain technology - transaction costs, faster speeds, and secure user data storage.
More importantly, from the user's perspective, it lets you search for things you normally search for online - but get paid to do so. It's a search app that pays money.
BitClave Benefits
BitClave:
Reduce the cost of online interaction between users and advertisers by eliminating Middleman
, BitClave uses cryptography and activity ledgers to
use the BASE application to profit off of search results where the desired demographic equals the user's demographic profile; if an advertiser wants to advertise their content to a 25 year old man, 25 years old man, then the user gets paid in exchange for viewing the advertisement
The overall goal is to soften the increasingly competitive ecommerce landscape dominated by giants like Amazon and Alibaba.
User Benefits
For users, BitClave's BASE is a search app that pays money. The example on the BitClave website discusses how "Ben" is looking for a new car. He searches for the car, but finds tons of irrelevant links and advertisements on conventional search engines.
Using BASE, he finds personalized offers from car dealers, which is the best deal. For each offer, dealers are ready to pay Ben anywhere from $ 5 to $ 50. So just by searching for a new car, Ben can make up to $ 250 - even if he doesn't buy a car.
The business pays Ben directly. There's no middleman - like Google AdWords - involved in the process.
Business Benefits
Why would businesses benefit from paying a large amount of money to consumers just for searching? Businesses can benefit from BASE by creating smart contracts. Smart contracts execute when members of the target audience perform searches for relevant information. User provenance is guaranteed by the ledger.
For a practical example, BitClave returns to the auto dealership example. Auto dealers can promote targeted customers who own a 2 year old car, for example. They can fine-tune their search, and have a higher than $ 100,000 income, and live within 100 miles of the dealership. In other words, their perfect customer dealerships and gave their customers their best offer.
Expert Benefits
BitClave offers benefits for one more group of people. BitClave calls these people "experts". They're the advertising specialists who can help businesses achieve better advertising results online.
For a small fee, these experts can create contracts for businesses and build personalized experience solutions in different verticals.
How Does Does Does BitClave Work?
Obviously, BitClave has some ambitious goals. How do you plan to achieve the above benefits?
The BASE ecosystem queries the specific currency of a custom currency called a Consumer Activity Tokens (CAT). These tokens are sent from the advertiser to the user. The more relevant demographic data is the desired demographic, the more likely the user will be paid in the form of CAT.
The end result is that customers get rewarded for searching for relevant products. However, BitClave's BASE also enables advertisers to avoid wasting money on advertisements that reach irrelevant audiences.
What about BitClave's security mechanism? How does it plan to keep users more secure? BitClave has a led team of security experts by the former Chief Security Officer at LG Electronics. That team safeguards user data on the un-hackable BitClave blockchain. Users can opt-in to choose which information they share with organizations.
Why Would You Use BitClave?
BitClave is basically a search engine advertised as an alternative to the search engines you see on Google. It's also an advertising network, similar to the advertising networks you see on Facebook or Amazon.
Google, Facebook, and Amazon are all free services. In order to make money, these services sell your information to the millions of advertisers around the world.
BitClave has an alternative created. BitClave's BASE allows customers to conduct search and alternative search engines and recognize and benefit from each and every party that their data is being sold to individually.
So instead of allowing millions of internet brands to pay for Facebook and Google for your personal information, you can control access to your information and earn compensation.
BASE will open to internet users on July 25. Over the coming months, Bitcoin plans to partner with large online retailers and trusted businesses. The goal is to hit one million searches per month.
BitClave's BASE Features
Eliminates the middleman
Puts privacy first
Allows consumers to profit from their information (instead of having Reviews their information sold)
Reduced costs for businesses
Smart contracts
Activity ledger
About BitClave
BitClave was founded in 2016. The company is based in Mountain View, California.
Founders include Vasily Trofimchuk and Alex Bessonov.
On Sunday, July 25, the company has scheduled a short window for its pre-sale. That presale begins at 11:00 am GMT.
BitClave Conclusion
BitClave aims to disrupt the online advertising industry with an innovative decentralized search platform called BASE. That platform allows users to control their information - and profit events by selling their information to advertisers. When users view ads for their specific demographics, receive rewards in the form of CAT, or Consumer Activity Tokens.
The end result is that you make money from your own information. Instead of watching Facebook and Google sell, you can profit from your own information while viewing more relevant advertisements.
Watch for more information about Bitcoin, the company continues to roll out over the coming months. The pre-sale is scheduled for July 25, 2017. The alpha is currently available online through BitClave.com .
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